Kick-off Event of the M-Days
2011
July 09th, 2010 at the Airbräu Munich Airport
To
tie on the success of the M-Days 2010 all sponsors,
exhibitors and interested
people meet
for a creative substitute of ideas and items. In
the modern traditional atmosphere of the Airbräu
Munich Airport we create space for the personal
ideas and wishes of the participants.
If you missed the meeting, please
don’t hesitate to contact us and we will discuss
the different options for your presence on the M-Days
2011.
Second Days: Keynote opening
with Author Ajit Jaokar and Chiefs from Intel, Telekom,
Qualcomm, Wireless Expertise
Ajit Jaokar, founder of the London research institute
and publishing house Futuretext, opens the keynote
session "Mobile Fragmentation: Yet another
OS, Browser and App Store on the Mobile Market?"
on the second day. Jaokar is a highly respected
commentator and author of the book "Open Mobile:
Understanding the Impact of Open Mobile". Also
contributing to the panel is Wolfgang Petersen,
director developer relations division Europe, Middle
East and Africa, Intel Corporation. He is responsible
for developing and managing Intel’s DRD strategy
and programs across EMEA mature and emerging markets.
Colm Healy, vice president of Qualcomm (UK), speaks
on the topic “Mobile Applications –
Beyond the First Wave” and Anuj Khanna, founder
& CEO of Wireless Expertise Ltd (UK), presents
the study “The Future of Mobile Application
Storefronts”. Dr Rainer Deutschmann, senior
vice president mobile products, Deutsche Telekom
AG, provides input on mobile communication around
the world. The panel is moderated by Mark Wächter,
managing director of MWC.mobi and MMA Global Board
of Directors & chairman BVDW Section Mobile.
07.01.2010
Highlight Speaker: Chiefs ComScore
US, BBC wordwide, Fjord with App-Design-Authority and
many more
The first highlight of the congress will be the
keynote of an authority in digital measurement,
Gian Fulgoni from Chicago, co-founder of comScore
Inc., dealing with “The Mobile Media Ecosystem –
How Mobile is Changing the Game”. The panel "Mobile
Advertising" opens with the key speech of Tom
Bowman, Vice President BCC worldwide. Industry representatives
such as Kerstin Trikalitis, managing director, Out
There Media, Mark Davies, marketing manager, Southend
United Football Club, Michael Schade, managing director,
Fishlab Entertainment, and a representative of Ogilvy
UK will share their experience and expertise with
the audience.
International speakers from enterprises
such as Qualcomm (UK), Rubberduck Media Lab (Norway),
Intel Corporation, Futuretext, Southend United Football
Club (UK), BBC worldwide (UK), Out There Media (US),
Fjordnet Ltd (UK/F), Screen Digest (UK), Keynote
Systems (Silicon Valley, USA) and SiMobil from Slovenia
provide a comprehensive overview of upcoming developments.
The M-Days are the ideal platform for the exchange
of ideas between German and international partners.
16.12.2009
MobileMonday in the frame of
the M-Days
For
the first time, a MobileMonday happens in the frame
of the M-Days on Thursday in terms of the partnership
with the MobileMonday Assosiation. The MobileMonday
Demo Night@M-Days on January 28th shows and awards
LIVE on the fair stage the best applications. If
you have an interesting application you would like
to present, then you will find further informations
for participants here: www.mobile-monday.de.
20.11.2009
Speakers 2010 - online now!
Now you can find an abstract of the
speakerlist 2010 online
.
20.11.2009
Mobile Stats: Mobile Media Rocks!
According
to the latest data, the use of social networking
services by mobile users has increased by almost
139* percent compared to last year. Stimulated by
the introduction of the iPhone, digital media consumption
on mobile devices has increased by 17* percent.
Not only Apple, but also Microsoft, Nokia and Samsung
are driving this development. The mobile games and
mobile internet sectors also profit from these trends.
„M-Days – The Home of MOBILE“,
the largest congress trade fair of its kind in Central
Europe, will take up these topics and give the starting
signal for the coming mobile year on 28th and 29th
January 2010 at the BMW Welt in Munich. Subjects
like mobile media, mobile content, mobile entertainment
or location-based services (LBS) as well as aspects
like “business solutions, applications and
development” will also provide fuel for discussions.
M-Days 2010: Samsung, HTC, Vodafone, Qualcomm, YOC,
EPlus group, Cellular and many more will participate.
You can find further information about the congress
itemshere.
03.11.2009
The congress
topics are chosen by the council: Applications,
LBS, mobile devices and business solutions / usability
are in the focus Call for papers decisions will
be published until november 11th 2009
The
congress council is grateful for the numerious submissions
of Call for Papers and introduces the topics of
2010. Wolfgang Kasper, the chairman of the congress
council: “We are very glad about the understanding
of the branch, that their customers can support
their cause. So, we can be very excited to see what
the M-Days 2010 have in stock for us!”
For the first time, the topics applications, devices,
mobility (automotive) and usability are moving to
the front more prominently. The international part
of the M-Days will also not be missed out. Herefore,
many partners and international personalities could
be gained.
You can download the congress plan
with the focus of the topics here.
28.10.2009
Developers get their own forum
Under the roof of the BMW Welt, a new congress
series for the software publishers and developers
is presented: New generations of devices, wisdoms
from the mobile store as well as system integration
and business solutions topics will be presented
for the participants with well-founded knowledge
and helpful information.
You can find further information about the program
here.
01.09.2009
M-Days Congress counsil is
newly formed
Internationalization in the focus
The
organizer of the M-Days succeeded to win further
four congress council members and to increase
the team up to eight members. To increas the reach
of the M-Days and its topics and to hasten the
internationalization, the single council members
will be responsible for one special topic. The
new members are: Harald Neidhardt, Smaato, is
responsible for the area of UK and US, Harald
Winkelhofer, IQ Mobile for the Eastern European
topics. For the support of the Central European
and the Alps Area, Roland Tauchner, MMA Austria,
is ready to contribute from his rich store of
experience. Wolfgang Kasper stays the chairman
of the council, Olaf A. Waschkies designs the
focus of national topics and Mark Wächter
is responsible for the entire European area.
More
details over the single tasks of the member you
can find here
09.03.2009
Mobile Media: Building Site
Market with Future
The branch hopefully awaits the year
2010
The congress trade fair M-Days, with
975 participants, ended with the
conclusion: The personal companion "Mobile"
advances further and
will greatly impress the communication world of
tomorrow. This trend is supported by the overproportional
growth of the congress trade fair M-Days of over144 percent compared to
the last year. Key speakers of market giants like
BMW, Google and TOMORROW Focus
delivered in the opening speech their appraisal
of the market.
Which
new insights were shown at the M-Days 2009 you
can read here
M-Days
in the focus - a selection: Commentaries
2009
„For me, the M-Days
are the leading
mobile event in
the German speaking area.“
Stefan Winners, CEO,
TOMORROW FOCUS AG
"Innovations play an important
role in brand management. In the area of mobile
developments, the M-Days provide a good
platform for the dialogue with the opinion
leaders.“
Jan-Christiaan Koenders,
Leader Brand ManagementBMW Group
„Mobile will soon be established
as an important part in the media mix. The
potential of this medium is huge! I am sure
that the M-Days will develop to an
obligational event for agencies and advertisers!“
Gregor
Hiller, Senior Brand Connection Executive
AGSS Region Germany, Austria, Switzerland,
Slovenia, NIKE Deutschland GmbH
„As said before, this
is a successful event, which presents a broad
spectrum in topics
based on the different contributions and furthermore
is a good
platform for networking.“
Falk
Wöhler-Moorhoff, Managing Consultant,
Detecon International
I partook in the congress and
was very impressed by the magnitude of lectures
and the quality
of the speakers.
Therefore, thank you for the suggestion to
participate in the congress. Furthermore,
I was also impressed by the entire organization
– well, the
queue at the registration
required some patience.“
Jorge
Peralta, Director Business Development, Bob
Mobile AG
Program
Free
trade fair 
To
tie on the success of the M-Days 2010 all sponsors,
exhibitors and interested
people meet
for a creative substitute of ideas and items. In
the modern traditional atmosphere of the Airbräu
Munich Airport we create space for the personal
ideas and wishes of the participants.
Ajit Jaokar, founder of the London research institute
and publishing house Futuretext, opens the keynote
session "Mobile Fragmentation: Yet another
OS, Browser and App Store on the Mobile Market?"
on the second day. Jaokar is a highly respected
commentator and author of the book "Open Mobile:
Understanding the Impact of Open Mobile". Also
contributing to the panel is Wolfgang Petersen,
director developer relations division Europe, Middle
East and Africa, Intel Corporation. He is responsible
for developing and managing Intel’s DRD strategy
and programs across EMEA mature and emerging markets.
Colm Healy, vice president of Qualcomm (UK), speaks
on the topic “Mobile Applications –
Beyond the First Wave” and Anuj Khanna, founder
& CEO of Wireless Expertise Ltd (UK), presents
the study “The Future of Mobile Application
Storefronts”. Dr Rainer Deutschmann, senior
vice president mobile products, Deutsche Telekom
AG, provides input on mobile communication around
the world. The panel is moderated by Mark Wächter,
managing director of MWC.mobi and MMA Global Board
of Directors & chairman BVDW Section Mobile.
The first highlight of the congress will be the
keynote of an authority in digital measurement,
Gian Fulgoni from Chicago, co-founder of comScore
Inc., dealing with “The Mobile Media Ecosystem –
How Mobile is Changing the Game”. The panel "Mobile
Advertising" opens with the key speech of Tom
Bowman, Vice President BCC worldwide. Industry representatives
such as Kerstin Trikalitis, managing director, Out
There Media, Mark Davies, marketing manager, Southend
United Football Club, Michael Schade, managing director,
Fishlab Entertainment, and a representative of Ogilvy
UK will share their experience and expertise with
the audience. 
For
the first time, a MobileMonday happens in the frame
of the M-Days on Thursday in terms of the partnership
with the MobileMonday Assosiation. The MobileMonday
Demo Night@M-Days on January 28th shows and awards
LIVE on the fair stage the best applications. If
you have an interesting application you would like
to present, then you will find further informations
for participants here: 
According
to the latest data, the use of social networking
services by mobile users has increased by almost
139* percent compared to last year. Stimulated by
the introduction of the iPhone, digital media consumption
on mobile devices has increased by 17* percent.
Not only Apple, but also Microsoft, Nokia and Samsung
are driving this development. The mobile games and
mobile internet sectors also profit from these trends.
„M-Days – The Home of MOBILE“,
the largest congress trade fair of its kind in Central
Europe, will take up these topics and give the starting
signal for the coming mobile year on 28th and 29th
January 2010 at the BMW Welt in Munich. Subjects
like mobile media, mobile content, mobile entertainment
or location-based services (LBS) as well as aspects
like “business solutions, applications and
development” will also provide fuel for discussions.
M-Days 2010: Samsung, HTC, Vodafone, Qualcomm, YOC,
EPlus group, Cellular and many more will participate.
The
congress council is grateful for the numerious submissions
of Call for Papers and introduces the topics of
2010. Wolfgang Kasper, the chairman of the congress
council: “We are very glad about the understanding
of the branch, that their customers can support
their cause. So, we can be very excited to see what
the M-Days 2010 have in stock for us!”
